You can use animation as a tool to make your content engaging. Similarly following a pattern that is suitable to your industry contributes to engaging your audience. Praise your audience, ask them questions to which no dictionary can answer, but if you want to go with Wikipedia then you should know how to create a Wikipedia page. If you are writing for your Wiki-profile then the said tactics will not be useful because its policies don't allow users to put pleasure. Here, the more you sound factual, the greater you engage the audience. Isn't it seems a little boring?